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Showing posts from June, 2020

MFW SS20-Furla launched to buy and buy

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MFW SS20-Furla launched to buy and buy Italian accessories brand Furla announced that its styles at the Milan Fashion Week Spring/Summer 2020 conference will be available in the form of "Buy and Buy". furla sale furla sale Today, through social media, fashion has been accepted by a wide audience. The product was displayed during Fashion Week and on Instagram, and was immediately expected. Furla said in a statement. "Now buying and buying is awesome because it allows our brand lovers to buy the product immediately the moment they see the product and fall in love with it, without having to wait for the next season And product listing store. " Furla presented its new collection at the Isimbardi Palace, one of Milan’s historic palaces, where media and purchasers walked through arches in the shape of Furla’s new logo and traversed different worlds. There is a waiting room with several rows of identical chairs, while the striped room is decorated w...

Girls like boys – Meet the Lady M handbag from Furla

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Girls like boys – Meet the Lady M handbag from Furla Furla conducted an experiment on the dynamics of male and female strength, and based on the comparison and proportion, proposed this season's It package. furla sale From tailored blazers and oversized shirts to dad coaches, especially when gender boundaries are blurred, robbing boy closets is very popular-just ask Furla. For example, its latest Lady M handbag offers boys and boys tough, motorcycle-style Mercurio series products, can they bring you a punch. furla sale furla sale Because the outline emphasizes the structure very much, Ms. M uses some eclectic materials to deal with the rules and restrictions. The choice of crocodile embossed leather, Nero, gray Asfalto or pink beige not only gives the handbag a luxurious texture, but also makes the colors contrast. furla sale furla sale The ingenious juxtaposition of collision materials further expands the scope. Fleu calf leather and Era...

Introducing a new world-Furla showcases the 2020 spring and summer series

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Introducing a new world-Furla showcases the 2020 spring and summer series Furla said that the series features the brand's new arch logo, introducing "Furla New World" and opening a new chapter in the long history of this Italian company. furla sale The logo is inspired by the architecture of the arches, reminiscent of the arches of Bologna’s famous Portici and Fondazione Furla. Furla said this emphasizes the value of the brand's openness, tolerance, joy, creativity and enthusiasm. On September 18th, Furla's Spring/Summer 2020 series was exhibited at Palazzo Isimbardi, one of Milan's historic palaces. The event attracted reports from international media, including celebrities and influencers including Italian singer Levante. Italian actresses Miriam Leone, Alice Pagani, Matilda De Angelis and Chiara Baschetti; Spanish actress Maggie Civantos; and Sumire, Mr. Bags, Chen Yuqi, Zhang Jianing, Nikki Min, Ava Foo, Faye Tsui and Kiwi Lee. fur...

Furla and Longchamp-quiet success story

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Furla and Longchamp-quiet success story In the past 12 months, as the global luxury market has developed strongly and made up for some of the glory lost in the past few years, many are made up of sensational companies that have made a remarkable recovery or launched New strategy. However, although this Cinderella story has been affecting public narratives, there are still many companies that do not have to wait until 2017 to issue double-digit returns. In fact, they experienced a very good downturn. furla sale They are just not very sexy brands, so people don't pay attention. European and privately owned middle-market brands (such as Furla and Longchamp) have long operated under fashion radar. Now, these fast-growing parts companies are under increasing scrutiny because competitors are watching their expansion efforts and trying to figure out the secret of their success-and view it as a possible acquisition. However, the grandson of Longchamp CEO and founder...

Despite multiple suitors Furla has no plans to sell

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Despite multiple suitors Furla has no plans to sell The Italian handbag manufacturer's revenue doubled in four years, reaching 513 million euros in 2018. Despite several Italian and foreign bidders, the company plans to maintain a family-run business. furla sale Italian handbag manufacturer Furla's chairman and largest shareholder told Reuters on Friday that although Italian and foreign bidders knocked on the door, Italian handbag manufacturer Furla plans to continue to maintain the family-run form. The Furlanetto family has been established for almost a century, but still owns all the ownership. In the past four years, Furla’s revenue has doubled, reaching 513 million euros in 2018, an increase of 5.2% at constant exchange rates. Giovanna Furlanetto said in an interview: "We are extremely welcome, which is undoubtedly satisfying: they are important names, and they provide us with a lot of money. However, the idea is to continue." In recen...

Furla and Sanrio collaborate to create Little Twin Stars series

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Furla and Sanrio collaborate to create Little Twin Stars series The mansion and Sanrio (Sanrio) once again gathered together, with a box of accessories, starring cute Kiki and Lala from Little Twin Stars. furla sale Furla said that he ignores the pesky people and will never become cute. He and Sanrio have collaborated again to collect a series of accessories, which can almost guarantee to make your inner child happy. After the previous collaboration with Japanese experts on all cute things (hello, Hello Kitty), the Italian company turned its attention to two other cartoon celebrities: Kiki and the little Gemini Lara. According to the legend of Sanrio, the delightful duo are twins born on the Omoiyari star in the Nebula of Dreams. They travelled long distances to Earth to learn how to become the best and brightest stars. furla sale The pink Lala is an older twin who loves art, poetry and cooking, while the blue-haired Kiki is curious and cheeky and like...

Furla and Sanrio collaborate to create Little Twin Stars series

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Furla and Sanrio collaborate to create Little Twin Stars series The mansion and Sanrio (Sanrio) once again gathered together, with a box of accessories, starring cute Kiki and Lala from Little Twin Stars. furla sale Furla said that he ignores the pesky people and will never become cute. He and Sanrio have collaborated again to collect a series of accessories, which can almost guarantee to make your inner child happy. After the previous collaboration with Japanese experts on all cute things (hello, Hello Kitty), the Italian company turned its attention to two other cartoon celebrities: Kiki and the little Gemini Lara. According to the legend of Sanrio, the delightful duo are twins born on the Omoiyari star in the Nebula of Dreams. They travelled long distances to Earth to learn how to become the best and brightest stars. furla sale The pink Lala is an older twin who loves art, poetry and cooking, while the blue-haired Kiki is curious and cheeky and like...

Furlas Alberto Camerlengo on brand success – Italian spirit and millennial target audience

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Furlas Alberto Camerlengo on brand success – Italian spirit and millennial target audience In extending the scope of brand knowledge features to consumers’ fluency and flexibility, the two components of creative divergence have been incorporated into today’s global intellectual property business structure, and we have reason to believe that these knowledge features Temperament related traits. What I mean by flexibility is the ability to produce highly varying and qualitatively different ideas. Fluency refers to tools that generate a large number of related ideas. Upon closer inspection, I found that these two characteristics share certain characteristics in terms of consumer-brand interaction. furla sale Therefore, transitional mobility is considered to be the ability to fully switch from one reaction to another as quickly as possible in response to changes in consumer tastes and purchasing methods. One might think that products that score high on the ability level w...

Irina Shayk is the spokesperson for Furlas new campaign

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Irina Shayk is the spokesperson for Furlas new campaign On January 23, Milan-Italian leather goods brand attracted Irina Shayk, a top Russian model, with its spring/summer 2020 campaign. The emerald-colored Shayk will fight alongside the Argentine model Nicolas Ripoll. furla sale Seasons come and go, but every season always brings new things in Furla. After using Chiara Scelsi, Joan Smalls, Lucky Blue Smith, Pyper America Smith and Soo Joo Park in the Spring/Summer 2019 collection, and then using Arthur Kulkov, Blanca Padilla and Xiao Wen Ju in the fall/winter 2019, Furla further increased its efforts The new season of world-renowned supermodel Shayk (Shayk). The spring/summer 2020 campaign was shot by fashion photographer Giampaolo Sgura, Magnus Berger and Tenzin Wild are artistic directors, and George Cortina is a designer. Shayk poses side by side with Argentine model Nicolas Ripoll. The first picture released by the Italian brand shows that Shayk sitting in ...

Furla and Valiram Group opened a new boutique at Kuala Lumpur International Airport

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Furla and Valiram Group opened a new boutique at Kuala Lumpur International Airport Furla and Valiram Group have partnered to open a new independent boutique in Terminal 2 of Kuala Lumpur International Airport. furla sale Furla’s new boutique offers 65 square meters of retail space and carries the brand’s 2020 cruise line. It officially opened on December 5. The brand owner said: "We are very satisfied with the operation of this store and thank Valalam Group for the valuable cooperation in this opening."

Furla landed on TikTok

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Furla landed on TikTok Italian-made brands choose music platforms to reach very young people. The drop of the first videotape was created at the time of the redesign of Furla Metropolis. The videotape was the brand's it-bag and witnessed the participation of influencer Elisa Maino. furla sale Furla landed on TikTok. The Made in Italy brand opened an official account and signed a cooperation agreement with online star Elisa Maino, who launched a special arrangement of original music while redesigning the brand's iconic Furla Metropolis. The project is the result of an exclusive collaboration with TikTok and aims to attract followers from all over the world to dance. With the hashtag #furladance, the community has the opportunity to express their imagination and experience in the brand at a rhythm of pure fun. Furla Metropolis was born on behalf of the younger generation, smart and eager to understand the world by cherishing all the experience. It is the b...

Furla charm

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Furla charm Furla showcased the new handbag collection for fall-winter 2018-2019, which is full of fashion and women's innovative elements at a glance. In this brand new series, we can see different Furla bags, from decorated shoulder bags and handbags to hand-sewn models, from shoulder bags and larger work bags to more attractive backpacks, from bucket bags to wallets And mini bag. Since the first Furla series, the brand's goal has been to blend superb craftsmanship with high-quality top-quality leather and combine advanced design. To achieve this goal, nowadays, Furla takes full advantage of the long tradition of Italian manufacturing and the best creativity in Italy, combining leather and the most innovative natural and technical materials in a variety of styles. As a result, its essence is sober and full of charm: Furla handbags are designed for energetic and ultra-feminine women, with a firm personality design, always aware of her charm. Therefore, Furla...

Furla exceeds 500 million

Furla exceeds 500 million The turnover of the famous Italian leather goods brand increased to 513 million euros. Throughout the fiscal year, the company made significant investments to strengthen its supply chain and technology – and began launching a new line of sports shoes in 2019 The Furla Group continues to grow: in the past four fiscal years, its turnover has doubled, reaching 513 million euros in 2018, a 5.2% increase at a fixed exchange rate compared to 2017 (a 2.8% increase at the current exchange rate). Analysing sales by region and fixed exchange rate, the Asia-Pacific region performed well, growing 18.2% year-on-year in 2018; now it accounts for 26% of total turnover. At the same time, the United States grew by 13.2% and now accounts for 8% of total turnover. Japan remains the main market for the brand (accounting for 22% of total sales), compared with 2017, Japan's sales increased by 3.6%. The EMEA region, which accounts for 44% of global turnover, has ma...

Furla and Mavive launch the first perfume

Furla and Mavive launch the first perfume Leather product expert Furla is about to launch the brand's first perfume, the first step towards the beauty industry. On Tuesday, September 3, Furla and Mavive [1] announced that they had established a licensing partnership to produce and sell the first perfume of the leather goods brand, targeting the global market. Both parties said that the perfume production line should be available soon, but the release date cannot be determined. According to Furla Group's Alberto Camerlengo, this sign of entering the world of cosmetics indicates that the brand will diversify and consolidate its position as a lifestyle product. The CEO asserted that the creation of perfume will increase Furla's global consumer awareness and express the joy, elegance and enthusiasm associated with it. Garment brands are increasingly investing in the beauty industry. Last August, Rebecca Minkoff announced a license agreement with The Premiere Group...

FURLA showcased brand new store design in Hong Kong store

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FURLA showcased brand new store design in Hong Kong store The relocation of Italian luxury brand Furla to Harbour City reveals a new store design concept. The 1500 square foot Furla Hong Kong branch is located on the second floor and offers a variety of handbags, small leather goods and other accessories. furla sale The facade displays a champagne gold anodized steel frame with the brand logo. The interior uses Italian grey tiles and wooden floors, as well as textured paint walls and an agate walls. Alberto Camerlengo, CEO of Furla Group, said: "We are very happy to open a larger boutique in Harbour City, featuring our new store design, and we are very happy about this." "The concept of the Furla Hong Kong store is modern And exquisite, providing customers from all over the world with a substantial Italian shopping experience."

We cant wait to find out that this Furla crossbody bag costs less than $80

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We cant wait to find out that this Furla crossbody bag costs less than $80 The most important project in our lives? Our bags! We continue to rely on them to carry our most valuable assets. Our accessories must be both stylish and practical, which usually makes you unaffordable. The wallet is not only an extension of our clothing, but also our iconic style, so it is important to buy a wallet that reflects this. furla sale We loosely use the term "investment" here. The smartest investment we can make for the wallet is the designer, but that does not mean that we must go bankrupt. Sometimes we are lucky to find the perfect designer package for the main marking. Okay, today is our lucky day! The price of this designer bag is less than $135 USD as long as $60 USD One that everyone should invest in! furla sale furla sale See it: Now grab the Furla Amarena & Moonstone Bella Love Mini Crossbody Bag (originally $398), starting at $80 In the 21st c...

Furla launches new logo and SS20 series during Milan Fashion Week

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Furla launches new logo and SS20 series during Milan Fashion Week Italian leather company Furla launched a new modern logo and its latest 20 spring/summer collections during Milan Fashion Week. The new logo marks a new chapter in the long history of this Italian handbag company. In the spirit of its founder, the Italian tradition of more than 90 years, it has always been forward-looking, so the logo has been refreshed. The logo is inspired by the architectural style of the Fondazione Furla arch, reminiscent of Bologna’s world-famous Portici. It says that the logo represents openness, tolerance, joy, creativity and enthusiasm: the brand value of Furla. In the speech of the theme of #Furlaillusions in Milan Fashion Week in spring and summer 2020, Furla chose one of Milan's historic palaces, Isimbardi Palace, where there are murals of Tiepolo and Morazzone and Hayez's paintings. The demonstration was transformed throughout the Palazzo Isimbardi and took inspirat...

Tamburi investment partner exits Furla

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Tamburi investment partner exits Furla Milan-based investment and commercial banks invested in accessory labels in 2016. furla sale Milan-Prompted Tamburi Investment Partners to withdraw from Furla. The independent investment bank and Bloom, the company that controls the majority of Furla's shares, have reached an agreement to sell shares of its accessories brand. The transaction value is set at 35 million euros. After this action, TIP President and CEO Giovanni Tamburi and Alessandra Gritti will continue to serve as members of Furla’s board of directors. In 2016, TIP invested 15 million euros to issue convertible loans to increase capital. This capital increase should be automatically converted to Furla stock in the initial public offering in 2018, but it never happened. At that time, TIP also promised to provide another 15 million euros on the day of listing under the same economic conditions as the market conditions. TIP will also be allocated more s...

Furla postpones IPO

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Furla postpones IPO Furla has confirmed to postpone its IPO. The company initially disclosed plans to postpone the IPO seven months ago. On Monday, Furla CEO Alberto Camerlengo confirmed in an interview with the business newspaper Affari e Finanza that the IPO will be delayed. furla sale Furla will remain in the hands of Furlanetto, the founding family of Furla. The company has not ruled out plans to go public, but it will not do so in the short term. Tamburi Investment Partners is an investment partner with a minority stake in brands such as Hugo Boss and Moncler. They hold a 15% stake in Furla and sold it for $35 million in October last year. Furla President Giovanna Furletto and her children's holding company Bloom bought back the shares. Bloom currently owns 70% of the company's shares, and the remaining 30% is owned by other members of Furletto's family. Despite delaying the initial public offering, Furla's business is still performing well. The compa...

This Furla handbag has been sold more than 2 million times

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This Furla handbag has been sold more than 2 million times You may not know her yet, but this Furla handbag has been sold 2 million times since its launch in 2014. We asked how Giovanna Furlanetto, the founder of the brand, was successful. furla sale furla sale Furla's "Metropolis" bestseller, you have no other choice. Since its launch in 2014, this bag was inspired by the 90s model of Furla Archives, which has been produced and sold 2 million times. We talked to Furla owner Giovanna Furlanetto about the history and success of the handbag model. How did "Metropolis" come about, and how did this name come about? We showed this bag for the first time in the autumn/winter 2014/15 series. It can be traced back to the model found in the Furla archives in the 1990s. "Metropolis" aims to provide women with a bag that can adapt and accompany them at any time of the day (from morning to night). Its name is due to all the capitals in...

Furla joins TikTok and restarts Metropolis

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Furla joins TikTok and restarts Metropolis Furla and TikTok joined #furladance, a new project dedicated to dance and color. furla sale Today, Italian-based luxury brand Furla opened an official account on TikTok. To this end, Furla cooperates with 17-year-old celebrity Elisa Maino and has more than 5 million followers and 600 million views on popular social platforms. The project established an exclusive partnership with TikTok, and Furla and Maino both released special choreography with original music. By using the hashtag #furladance, this joyful dance challenge gives the community an opportunity to participate in the brand experience at a purely fun pace. Not to mention, #furladance celebrates the facelift of Furla Metropolis, an iconic handbag, whose updated version has a circular shape and bright monochrome shadows. The new Furla Metropolis is also equipped with tonal ABS closures, specifically designed for the classic mini crossbody bag, and is also suitable for rou...

Furla reinvents its iconic metropolis

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Furla reinvents its iconic metropolis Italian fashion accessory brand Furla relaunched its iconic metropolitan brand with "re-dressing, reflecting the unique Italian style that has been defined". furla sale furla sale The redesigned Furla Metropolis is made of high-quality leather and appears in three styles, a circular iteration with a smooth curve, with two variations, one is the shoulder strap and the other is the top handle, the brand says This is the "perfect contrast" to the rectangular mini crossbody bag. Previously, Metropolis designs were only available in square outlines, but the purpose of the new look was to provide a multi-functional accessory that the brand called it "dedicated to all women" because it is the perfect day and night accessory. On all occasions. Color is also the real protagonist of Furla's autumn and winter series, the brand expresses its DNA through a palette from classic (black and white) to more ...

Furla rebrands the next generation

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Furla rebrands the next generation What's in the logo? If you are a traditional Italian brand like Furla, then many things want to reassess your position in the market. Although most brands may look outward for inspiration, Furla conducted an investigation within the company and found the answer. furla sale Furla puts a perfect symbol on a symbol that represents your company's point of view-the arch. "There is an arch at the entrance of Fondazione Furla. This is a symbolic point of view. You enter a new world, enter the world of Furla, all inclusive, Furla loves you," Alberto Camerlengo, the brand's CEO, told Bazaar.com. Milan Fashion Week Spring 2020 speech. furla sale Starting with the current spring 2020 collection, you will find this new logo in Furla's accessories collection. The arched symbol serves as a closure for its most famous styles, such as handbags, messenger bags, saddle bags, etc. In terms of color, they are suitable for...

How Furla increased the ad recall rate by 16 points

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How Furla increased the ad recall rate by 16 points Instagram has opened a new dedicated website for Australian businesses. furla The "House of Instagram" website has collection resources, including new insights into the Australian community, emerging consumer trends, tips and case studies. This includes strategic insights into Furla's fall/winter 2019 marketing campaign, which aims to expand Furla's market share in Japan. As the brand's first e-commerce market, accessories brands used many tools to increase the ad recall rate of young consumers by 16 points. This includes using videos in a collective advertising format, enabling the brand to automatically display the products in its e-commerce product catalog, and making it easy for people to view product descriptions and detailed information. The platform's brand building guide also introduces "style theory" and "little mistress", while Michael Kors and GAP are used as refer...

L Officiel showcases Furla 2020 spring and summer bags

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L Officiel showcases Furla 2020 spring and summer bags Incorporating the cheeky skin of the 1960s into exquisite Italian craftsmanship, we brought the Furla 2020 spring and summer handbag series out of an adventure in Kuala Lumpur furla sale When we think of spring/summer, we always think of fresh tones and bright tones, and in spring/summer 2020, Furla adopts the brazen 1960s style and combines it with its well-known Italian craftsmanship. Therefore, L'Officiel Malaysia decided to take some of our favorite Furla 2020 spring and summer travel bags on the streets of Kuala Lumpur for an adventure trip to create Bag Edit function. Scroll down to view our favorite Furla bags: furla sale The Furla 1927 mini bag The Furla 1927 design is an evergreen silhouette in the Furla family. Regardless of your age, occupation or style, it is an essential fail-safe for every lady. This season of 1927 appeared in the form of miniatures, ranging from the softest pink ...