Furla said that the series features the brand's new arch logo, introducing "Furla New World" and opening a new chapter in the long history of this Italian company.
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The logo is inspired by the architecture of the arches, reminiscent of the arches of Bologna’s famous Portici and Fondazione Furla. Furla said this emphasizes the value of the brand's openness, tolerance, joy, creativity and enthusiasm.
On September 18th, Furla's Spring/Summer 2020 series was exhibited at Palazzo Isimbardi, one of Milan's historic palaces. The event attracted reports from international media, including celebrities and influencers including Italian singer Levante. Italian actresses Miriam Leone, Alice Pagani, Matilda De Angelis and Chiara Baschetti; Spanish actress Maggie Civantos; and Sumire, Mr. Bags, Chen Yuqi, Zhang Jianing, Nikki Min, Ava Foo, Faye Tsui and Kiwi Lee.
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Furla describes the S/S series as a collection of “elegant and refined” shapes and colors, combining Italian craftsmanship with contemporary beauty. It has classic black and white, apricot and peach, cognac and burgundy wine, and pink/white/black floral patterns, reminiscent of the 1960s.
Highlights include Furla 1927, Furla pillows and Furla Piper.
The "must-have" Furla 1927 tote bag is the first tote bag that uses arching as a structural element that emphasizes the brand identity. The Furla pillow is a variant of Furla 1927. The Furla 1927 is a messenger bag made of soft nappa leather with soft tones and side gussets to increase the capacity of the bag.
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Furla Piper has a new font logo and twist-lock metal details shaped like a bow. The bags are made of Ares calf leather and come in three shapes (dome, belt bag, backpack) and light colors.
Furlas Alberto Camerlengo on brand success – Italian spirit and millennial target audience In extending the scope of brand knowledge features to consumers’ fluency and flexibility, the two components of creative divergence have been incorporated into today’s global intellectual property business structure, and we have reason to believe that these knowledge features Temperament related traits. What I mean by flexibility is the ability to produce highly varying and qualitatively different ideas. Fluency refers to tools that generate a large number of related ideas. Upon closer inspection, I found that these two characteristics share certain characteristics in terms of consumer-brand interaction. furla sale Therefore, transitional mobility is considered to be the ability to fully switch from one reaction to another as quickly as possible in response to changes in consumer tastes and purchasing methods. One might think that products that score high on the ability level w...
Furla reshapes the next generation of brands Italian iconic brand reinvents the classics. furla sale furla sale furla sale furla sale What's in the logo? If you are an Italian traditional brand like Furla, then many things want to reassess your position in the market. Although most brands may look outside for inspiration, Furla conducted a survey inside the company and found the answer. Furla puts a perfect symbol on a symbol that represents the view of your company - the arch. “There is an archway at the entrance to Fondazione Furla. This is a symbolic point of view. You enter a new world and enter the world of Furla, all-inclusive, Furla loves you,” Alberto Camerlengo, CEO of the brand, told Furlasale in their interview. Com. Milan Fashion Week 2020 spring speech. Starting with the current Spring 2020 collection, you will find this new logo in Furla's range of accessories. The arched symbol is closed as its most famous style, such as handbags, cross...
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