In extending the scope of brand knowledge features to consumers’ fluency and flexibility, the two components of creative divergence have been incorporated into today’s global intellectual property business structure, and we have reason to believe that these knowledge features Temperament related traits. What I mean by flexibility is the ability to produce highly varying and qualitatively different ideas. Fluency refers to tools that generate a large number of related ideas. Upon closer inspection, I found that these two characteristics share certain characteristics in terms of consumer-brand interaction.
furla sale
Therefore, transitional mobility is considered to be the ability to fully switch from one reaction to another as quickly as possible in response to changes in consumer tastes and purchasing methods.
One might think that products that score high on the ability level will perform better in a market designed to measure fluency and flexibility. The reason is that the two forms of divergent thinking, although in different ways, are manifested as the ability of individuals to convert from one concept or concept to another as soon as possible.
furla sale
Just as almost anything can be a barrier to creativity, almost every creative activity can have unpredictable consequences for a given brand. Obviously, the more you understand, the greater the scope of consideration, and brands can better predict consumer reactions.
Therefore, retaining familiar things and creating new things seem to be powerful, mutually exclusive values. As we soon enter the third decade of the 21st century, this passion for creativity has become part of the social environment and social structure we are familiar with. With the development of global culture, fashion companies have found that with the help of our friends, it is more wise to rent unfamiliar areas.
After the first meeting of Furla and Hello Kitty was successful, the two collaborated for the second time. The current collection was created by Hello Kitty's best friend My Melody. The collection uses three exclusive modes with and outer space themes. The "Star" pattern means "My Melody" is sitting on Saturn. The "Planet" pattern has Hello Kitty hidden behind Saturn. The third pattern is Hello Kitty flying in space on a large colored rocket. The series includes mini cross-body bags, credit card holders, wrist straps, coin purses, etc., starting at $88, up to $398.
Furla was founded in 1927 by Aldo Furlanetto in Bologna (Bologna), with its long history, superb craftsmanship and innovative design based on its 90th anniversary. Furla takes pride in developing a modern Italian lifestyle-producing handbags, shoes and accessories for men and women.
furla sale
Brand CEO Alberto Camerlengo has a solid career in the luxury industry, thanks to his strong operational oversight and strategic retail vision. During Furla's eight-year tenure, he contributed to the brand's growing success and popularity.
Recently, I was fortunate to talk to Furla CEO Alberto Camerlengo about the brand’s long history and the typical Furla Italian spirit, how he aimed at the millennial target audience and how the technology was prepared for Furla to meet the modern market!
Joseph DeAcetis: And "Forbes" (Forbes) (Forbes) to introduce the history and nature of Furla to readers?
Alberto Camerlengo: Furla is a brand that has more than 90 years of history and is constantly evolving. It was established in 1927 and has maintained the DNA of Italy, but it always has a very international outlook. Although the company can be proud of its history and tradition, it will never stop looking to the future. Furla stands for high quality, innovative design and typical Italian spirit. Today, we have far-reaching influence in 98 countries around the world and 490 single brands in the most prestigious international shopping locations. More than 1,200 selected multi-brand and department store corners complete Furla's distribution network.
JD: Why Furla is different
AC: The brand has always been guided by this philosophy: everyone should be able to obtain high-quality products at a reasonable price. Furla invented the concept of inclusive luxury. We aim to improve our customers' daily lives through our products. We are very close to customers and attract them through our design creativity, high quality and reasonable price. Furla is the only Italian company in this segment.
JD: Who are Furla demographics?
AC: Furla demographics are indeed horizontal. Our customers are very diverse in terms of age because Furla conveys timelessness and is appreciated by different generations.
JD: How do you reach Millennials and Generation Z?
AC: It is also important to attract a young customer base and respond to market trends. Social media is an important channel to reach the younger generation. Today, customers can directly access the brand through their social platforms. This is a great way to interact with them and make them more weighty in the brand community. Usually, we try to adopt a completely new approach to consumers by communicating with them. For example, we opened a pop-up store for #Furlasneakers in Milan in February, which features cool design and bright colors, which are also attractive to young customers.
JD: What is Furla's advertising/marketing strategy?
AC: Marketing and communication are powerful tools for building brand awareness and attracting audiences. We will continue to increase our investment in marketing operations, especially the focus on digital communication and social channels, which shows a significant increase in the number of followers (2017 on Instagram and WeChat grew by 64%) while maintaining the highest participation rate (1, 59%) in the fashion luxury category – very good results.
JD: How does technology adapt Furla to the modern market?
AC: We live in a rapidly changing world. For a company, keeping up-to-date in terms of technology is crucial. For example, we continue to invest in our direct e-commerce platform, which had a substantial increase in fixed turnover in 2018: at a fixed exchange rate, it increased by 45.7% over the previous year. It is important to provide customers with the best service and comfort. We just launched the click & collect program in Russia in February this year (other markets will follow suit). Our customers can buy products online with just one click, and then they can go to the store to pick them up. In addition, in May 2019, we launched an one-hour delivery service in Moscow City-I believe that in a busy city like Moscow, this will be highly appreciated.
JD: Talk to Forbes about your role as CEO of the brand?
AC: I am honored to work for Furla, this is a real success story in Italy. I have many responsibilities as CEO, and I like every aspect of my position. I firmly believe that one of Furla’s main strengths is its employees. Our continuous investment in human resources makes me very satisfied, which not only increases the number of jobs, but also provides the company with a higher quality work life and inspires them. Employees through their company welfare system "Furla for You". The program has been recognized for two consecutive years for its outstanding performance, and Furla is among the best employers in Italy.
JD: Do you have any suggestions for young executives who want to become CEOs one day?
AC: For all professionals today, my general recommendation is to work with creativity, be passionate and energetic, flexible and able to make quick decisions to adapt to any unforeseen circumstances-in today’s uncertain era, this is crucial important. It is also important to understand the customers in each specific market and meet their needs.
JD: What are the three adjectives to describe Furla
AC: Real, inclusive and harmonious.
JD: What is your growth strategy?
furla sale
AC: We want to grow in a healthy way. In 2018, we invested significant financial resources to optimally manage the crazy growth of the past few years, from gaining full control of the retail distribution network in China, Hong Kong, Macau and Singapore, to strengthening the supply chain and investing in the latest technology. Our only basic goal has always been to ensure that all of Furla’s creations are continuity and excellence. I believe the reason for our continued growth is the successful combination of Furla’s main advantages: our employees, our extensive and well-developed distribution network, and continuous research And excellent design.
Furla reshapes the next generation of brands Italian iconic brand reinvents the classics. furla sale furla sale furla sale furla sale What's in the logo? If you are an Italian traditional brand like Furla, then many things want to reassess your position in the market. Although most brands may look outside for inspiration, Furla conducted a survey inside the company and found the answer. Furla puts a perfect symbol on a symbol that represents the view of your company - the arch. “There is an archway at the entrance to Fondazione Furla. This is a symbolic point of view. You enter a new world and enter the world of Furla, all-inclusive, Furla loves you,” Alberto Camerlengo, CEO of the brand, told Furlasale in their interview. Com. Milan Fashion Week 2020 spring speech. Starting with the current Spring 2020 collection, you will find this new logo in Furla's range of accessories. The arched symbol is closed as its most famous style, such as handbags, cross...
Comments
Post a Comment