Furla reshapes the next generation of brands
Furla reshapes the next generation of brands
Italian iconic brand reinvents the classics.
What's in the logo? If you are an Italian traditional brand like Furla, then many things want to reassess your position in the market. Although most brands may look outside for inspiration, Furla conducted a survey inside the company and found the answer.
Furla puts a perfect symbol on a symbol that represents the view of your company - the arch. “There is an archway at the entrance to Fondazione Furla. This is a symbolic point of view. You enter a new world and enter the world of Furla, all-inclusive, Furla loves you,” Alberto Camerlengo, CEO of the brand, told Furlasale in their interview. Com. Milan Fashion Week 2020 spring speech.
Starting with the current Spring 2020 collection, you will find this new logo in Furla's range of accessories. The arched symbol is closed as its most famous style, such as handbags, cross-body bags, saddle bags and so on. In terms of color, they are suitable for everyone, whether you like the lining of black or cognac, or the typical spring tones of pink. Printed accessories with flowers and links will also be available in the Spring 2020 collection.
Inclusiveness has once again become the touchstone of the brand. According to Giovanna Furlanetto, president of Furla, “The arch is timeless and gender-free. It is modern, smart, and wearable.” “Our customers are between the ages of 20 and 35. Very young, but even young people buy our products. Its purpose is to meet the needs of each goal, no matter who you are or your social status. We all accept the widest range of goals."
While it is important to embrace diverse customers, it is also important to attract the attention of those customers in the digital age. The leaders of Fula have not lost the importance and unremitting pace of the Internet. Furlanetto explained: “We have gone through the whole process and self-renewed according to the years we live.” “At some point, our collection was distributed to 46 stores in Saks Fifth Avenue, which is a department store. Good time, but not before, this is a digital age. The brand accepts that stores are becoming more and more like showrooms, and customers may browse products in physical stores, they may eventually buy goods online. They even in stores An application has been developed so that customers can order exactly what they need. "The times have changed and the company has survived for more than 90 years in this rapidly changing world - it is a miracle. Therefore, we have been reinvesting in the company. Furlanetto said.
They also embrace the digital age and know that connecting with customers through social media is invaluable. “Social media is an opportunity to stay in touch with our customers. We have 1.6 million Instagram fans and we will interact with them as much as possible. We are very satisfied with the community and we will work with them as much as possible. This is The opportunity to learn what they want."
What is their greatest wish? “New,” Furla said, and Furla continues to offer novelty.
The Furla 2019 Fall/Winter collection is now available on furlasale.com.
Italian iconic brand reinvents the classics.
furla sale furla sale furla sale furla sale
What's in the logo? If you are an Italian traditional brand like Furla, then many things want to reassess your position in the market. Although most brands may look outside for inspiration, Furla conducted a survey inside the company and found the answer.
Furla puts a perfect symbol on a symbol that represents the view of your company - the arch. “There is an archway at the entrance to Fondazione Furla. This is a symbolic point of view. You enter a new world and enter the world of Furla, all-inclusive, Furla loves you,” Alberto Camerlengo, CEO of the brand, told Furlasale in their interview. Com. Milan Fashion Week 2020 spring speech.
Starting with the current Spring 2020 collection, you will find this new logo in Furla's range of accessories. The arched symbol is closed as its most famous style, such as handbags, cross-body bags, saddle bags and so on. In terms of color, they are suitable for everyone, whether you like the lining of black or cognac, or the typical spring tones of pink. Printed accessories with flowers and links will also be available in the Spring 2020 collection.
Inclusiveness has once again become the touchstone of the brand. According to Giovanna Furlanetto, president of Furla, “The arch is timeless and gender-free. It is modern, smart, and wearable.” “Our customers are between the ages of 20 and 35. Very young, but even young people buy our products. Its purpose is to meet the needs of each goal, no matter who you are or your social status. We all accept the widest range of goals."
While it is important to embrace diverse customers, it is also important to attract the attention of those customers in the digital age. The leaders of Fula have not lost the importance and unremitting pace of the Internet. Furlanetto explained: “We have gone through the whole process and self-renewed according to the years we live.” “At some point, our collection was distributed to 46 stores in Saks Fifth Avenue, which is a department store. Good time, but not before, this is a digital age. The brand accepts that stores are becoming more and more like showrooms, and customers may browse products in physical stores, they may eventually buy goods online. They even in stores An application has been developed so that customers can order exactly what they need. "The times have changed and the company has survived for more than 90 years in this rapidly changing world - it is a miracle. Therefore, we have been reinvesting in the company. Furlanetto said.
They also embrace the digital age and know that connecting with customers through social media is invaluable. “Social media is an opportunity to stay in touch with our customers. We have 1.6 million Instagram fans and we will interact with them as much as possible. We are very satisfied with the community and we will work with them as much as possible. This is The opportunity to learn what they want."
What is their greatest wish? “New,” Furla said, and Furla continues to offer novelty.
The Furla 2019 Fall/Winter collection is now available on furlasale.com.
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