Furla and Mavive launch the first perfume

Furla and Mavive launch the first perfume




Leather product expert Furla is about to launch the brand's first perfume, the first step towards the beauty industry. On Tuesday, September 3, Furla and Mavive [1] announced that they had established a licensing partnership to produce and sell the first perfume of the leather goods brand, targeting the global market. Both parties said that the perfume production line should be available soon, but the release date cannot be determined.






According to Furla Group's Alberto Camerlengo, this sign of entering the world of cosmetics indicates that the brand will diversify and consolidate its position as a lifestyle product. The CEO asserted that the creation of perfume will increase Furla's global consumer awareness and express the joy, elegance and enthusiasm associated with it.






Garment brands are increasingly investing in the beauty industry. Last August, Rebecca Minkoff announced a license agreement with The Premiere Group, under which a new fragrance will be created for the 2020 release. As far as celebrities are concerned, as celebrities such as Millie Bobby Brown, Lady Gaga and Kylie Minogue prepare to continue to launch their own product lines, they will continue to enter the cosmetics market .

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