Furla exceeds 500 million
Furla exceeds 500 million
The turnover of the famous Italian leather goods brand increased to 513 million euros. Throughout the fiscal year, the company made significant investments to strengthen its supply chain and technology – and began launching a new line of sports shoes in 2019
The Furla Group continues to grow: in the past four fiscal years, its turnover has doubled, reaching 513 million euros in 2018, a 5.2% increase at a fixed exchange rate compared to 2017 (a 2.8% increase at the current exchange rate).
Analysing sales by region and fixed exchange rate, the Asia-Pacific region performed well, growing 18.2% year-on-year in 2018; now it accounts for 26% of total turnover. At the same time, the United States grew by 13.2% and now accounts for 8% of total turnover. Japan remains the main market for the brand (accounting for 22% of total sales), compared with 2017, Japan's sales increased by 3.6%. The EMEA region, which accounts for 44% of global turnover, has maintained its market position.
Furla Group continues to seek direct control of its brand distribution by strengthening its single-brand stores, which accounted for 70% of total turnover in 2018. Fulla's combination of multi-brand point of sale and franchise rights has given Furla a global presence in 98 countries/regions: its 490 single brands (285 directly owned, 163 franchisees and 42 travel retail outlets) are located in The most prestigious international shopping location. More than 1,200 selected multi-brand and department store corners complete the company's distribution network.
Especially worth mentioning is the travel retail industry, which is constantly evolving, with an increase of 16.2% in 2018 compared with 2017, through 293 sales in boutiques, street corners, and in-store stores, accounting for 7.3% of the group's turnover. , Planes and cruise ships in 64 countries.
The company pays special attention to its direct e-commerce platform. Due to repeated investments, the fixed turnover in 2018 achieved a substantial growth: an increase of 45.7% over the previous year.
Furla Group is committed to consolidating the wild growth experienced in the past few years. The company has used its main resources to strengthen the supply chain and systematically integrate countries with direct and indirect distribution networks into Furla's corporate culture and technology.
The supply chain is the key to ensuring the quality and timeliness of manufacturing. Recently, the company has benefited from the use of more advanced and higher-performance computer systems, as well as the release of resources so that suppliers can invest in the improvement of the financial instrument manufacturing cycle.
After years of global expansion, the group is now focusing on more selective development and product categories complementary to its core business: during Milan Fashion Week in February this year, Furla launched a new series of sports shoes, undertaking a series of important 360° marketing campaign support.
Furla further strengthened its investment in the marketing business, emphasizing a special focus on digital communications and social channels, which showed a significant increase in the number of followers (+64% in 2017 on Instagram and WeChat), while maintaining The highest participation rate (1,59%).
For a long time, Furla Group's continuous investment in human resources has enabled it not only to increase jobs, but also to provide the company with a higher quality work life and motivate employees through its corporate welfare system "Furla for You". This program has been recognized for two consecutive years for its outstanding performance, and Furla is among the best employers in Italy.
Alberto Camerlengo, Chief Executive Officer of Furla Group, said: "We are very satisfied with these financial results achieved during the challenging international market." "We have invested a lot of financial resources to manage the company's unrestricted growth over the past few years. Full control of our retail distribution networks in Mainland China, Hong Kong, Macau and Singapore, to strengthen our supply chain. Our only basic goal has always been to ensure the continuity and excellence of all Furla works."
The turnover of the famous Italian leather goods brand increased to 513 million euros. Throughout the fiscal year, the company made significant investments to strengthen its supply chain and technology – and began launching a new line of sports shoes in 2019
The Furla Group continues to grow: in the past four fiscal years, its turnover has doubled, reaching 513 million euros in 2018, a 5.2% increase at a fixed exchange rate compared to 2017 (a 2.8% increase at the current exchange rate).
Analysing sales by region and fixed exchange rate, the Asia-Pacific region performed well, growing 18.2% year-on-year in 2018; now it accounts for 26% of total turnover. At the same time, the United States grew by 13.2% and now accounts for 8% of total turnover. Japan remains the main market for the brand (accounting for 22% of total sales), compared with 2017, Japan's sales increased by 3.6%. The EMEA region, which accounts for 44% of global turnover, has maintained its market position.
Furla Group continues to seek direct control of its brand distribution by strengthening its single-brand stores, which accounted for 70% of total turnover in 2018. Fulla's combination of multi-brand point of sale and franchise rights has given Furla a global presence in 98 countries/regions: its 490 single brands (285 directly owned, 163 franchisees and 42 travel retail outlets) are located in The most prestigious international shopping location. More than 1,200 selected multi-brand and department store corners complete the company's distribution network.
Especially worth mentioning is the travel retail industry, which is constantly evolving, with an increase of 16.2% in 2018 compared with 2017, through 293 sales in boutiques, street corners, and in-store stores, accounting for 7.3% of the group's turnover. , Planes and cruise ships in 64 countries.
The company pays special attention to its direct e-commerce platform. Due to repeated investments, the fixed turnover in 2018 achieved a substantial growth: an increase of 45.7% over the previous year.
Furla Group is committed to consolidating the wild growth experienced in the past few years. The company has used its main resources to strengthen the supply chain and systematically integrate countries with direct and indirect distribution networks into Furla's corporate culture and technology.
The supply chain is the key to ensuring the quality and timeliness of manufacturing. Recently, the company has benefited from the use of more advanced and higher-performance computer systems, as well as the release of resources so that suppliers can invest in the improvement of the financial instrument manufacturing cycle.
After years of global expansion, the group is now focusing on more selective development and product categories complementary to its core business: during Milan Fashion Week in February this year, Furla launched a new series of sports shoes, undertaking a series of important 360° marketing campaign support.
Furla further strengthened its investment in the marketing business, emphasizing a special focus on digital communications and social channels, which showed a significant increase in the number of followers (+64% in 2017 on Instagram and WeChat), while maintaining The highest participation rate (1,59%).
For a long time, Furla Group's continuous investment in human resources has enabled it not only to increase jobs, but also to provide the company with a higher quality work life and motivate employees through its corporate welfare system "Furla for You". This program has been recognized for two consecutive years for its outstanding performance, and Furla is among the best employers in Italy.
Alberto Camerlengo, Chief Executive Officer of Furla Group, said: "We are very satisfied with these financial results achieved during the challenging international market." "We have invested a lot of financial resources to manage the company's unrestricted growth over the past few years. Full control of our retail distribution networks in Mainland China, Hong Kong, Macau and Singapore, to strengthen our supply chain. Our only basic goal has always been to ensure the continuity and excellence of all Furla works."
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