You may not know her yet, but this Furla handbag has been sold 2 million times since its launch in 2014. We asked how Giovanna Furlanetto, the founder of the brand, was successful.
Furla's "Metropolis" bestseller, you have no other choice. Since its launch in 2014, this bag was inspired by the 90s model of Furla Archives, which has been produced and sold 2 million times. We talked to Furla owner Giovanna Furlanetto about the history and success of the handbag model.
How did "Metropolis" come about, and how did this name come about?
We showed this bag for the first time in the autumn/winter 2014/15 series. It can be traced back to the model found in the Furla archives in the 1990s. "Metropolis" aims to provide women with a bag that can adapt and accompany them at any time of the day (from morning to night). Its name is due to all the capitals in the world that provide more than just an emotion. It is Tokyo, New York and Shanghai that make their lifestyles so special. The bag is a treasure chest, you can carry memories and experiences anytime, anywhere.
Since then, more than 2 million handbags have been produced: do you expect success this time?
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Since its launch, "Metropolis" has proven to be an iconic bag. The key to success lies in their simplicity and the interaction of creativity, design and craftsmanship. The handbag has the ability to update with the season without sacrificing the entire heritage of the Italian historical brand. Over the years, more than 300 variants with various patterns, embroidery and applications have been made from more than 40 materials, some of which are very special, such as plexiglass, PVC, crystal and glitter.
What is the idea behind the latest variant of "Urban" before autumn 2020?
Considering its strength: pure Italian style, we re-introduced the bag with a new look. There are two new round models, the shoulder strap and the handle. Color is especially important in this season, and its palette covers classic black and white to vivid tones, such as electric blue, fiery red, and warm yellow and orange. The characteristic locking system of "Metropolis" also maintains its own color.
Furlas Alberto Camerlengo on brand success – Italian spirit and millennial target audience In extending the scope of brand knowledge features to consumers’ fluency and flexibility, the two components of creative divergence have been incorporated into today’s global intellectual property business structure, and we have reason to believe that these knowledge features Temperament related traits. What I mean by flexibility is the ability to produce highly varying and qualitatively different ideas. Fluency refers to tools that generate a large number of related ideas. Upon closer inspection, I found that these two characteristics share certain characteristics in terms of consumer-brand interaction. furla sale Therefore, transitional mobility is considered to be the ability to fully switch from one reaction to another as quickly as possible in response to changes in consumer tastes and purchasing methods. One might think that products that score high on the ability level w...
Furla reshapes the next generation of brands Italian iconic brand reinvents the classics. furla sale furla sale furla sale furla sale What's in the logo? If you are an Italian traditional brand like Furla, then many things want to reassess your position in the market. Although most brands may look outside for inspiration, Furla conducted a survey inside the company and found the answer. Furla puts a perfect symbol on a symbol that represents the view of your company - the arch. “There is an archway at the entrance to Fondazione Furla. This is a symbolic point of view. You enter a new world and enter the world of Furla, all-inclusive, Furla loves you,” Alberto Camerlengo, CEO of the brand, told Furlasale in their interview. Com. Milan Fashion Week 2020 spring speech. Starting with the current Spring 2020 collection, you will find this new logo in Furla's range of accessories. The arched symbol is closed as its most famous style, such as handbags, cross...
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