Furla joins TikTok and restarts Metropolis

Furla joins TikTok and restarts Metropolis




Furla and TikTok joined #furladance, a new project dedicated to dance and color.











Today, Italian-based luxury brand Furla opened an official account on TikTok. To this end, Furla cooperates with 17-year-old celebrity Elisa Maino and has more than 5 million followers and 600 million views on popular social platforms. The project established an exclusive partnership with TikTok, and Furla and Maino both released special choreography with original music. By using the hashtag #furladance, this joyful dance challenge gives the community an opportunity to participate in the brand experience at a purely fun pace.

Not to mention, #furladance celebrates the facelift of Furla Metropolis, an iconic handbag, whose updated version has a circular shape and bright monochrome shadows. The new Furla Metropolis is also equipped with tonal ABS closures, specifically designed for the classic mini crossbody bag, and is also suitable for round styles with shoulder straps and top handles.

This handbag is a handbag suitable for this generation of young, creative and innovative people, and #furladance has been very successful. Exciting and unique challenges attracted many participants, such as influencers and fans, some of which were reposted on Furla’s official account.

Furla Metropolis marks another milestone in its evolution. The brand's style, creativity and inclusiveness have attracted the attention of millions of fans to celebrate the handbag's new product release and interesting choreography. In such a dynamic and vivid environment, you can discover thousands of different interpretations of #furladance in just a few seconds.

Furla Metropolis once again proved to be a small handbag with a distinctive personality.

You can buy the new Furla Metropolis here and check out #furladance on TikTok below!






https://www.tiktok.com/@furla/video/6836433918212705542






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