How Furla increased the ad recall rate by 16 points

How Furla increased the ad recall rate by 16 points




Instagram has opened a new dedicated website for Australian businesses.








furla
furla





The "House of Instagram" website has collection resources, including new insights into the Australian community, emerging consumer trends, tips and case studies.

This includes strategic insights into Furla's fall/winter 2019 marketing campaign, which aims to expand Furla's market share in Japan.

As the brand's first e-commerce market, accessories brands used many tools to increase the ad recall rate of young consumers by 16 points.

This includes using videos in a collective advertising format, enabling the brand to automatically display the products in its e-commerce product catalog, and making it easy for people to view product descriptions and detailed information.

The platform's brand building guide also introduces "style theory" and "little mistress", while Michael Kors and GAP are used as reference studies for Instagram Stories.

Alexandra Sloane, Facebook Australia's marketing director, said the company hopes to further support Australian companies in difficult times.

"We know the losses that have been caused to various industries in Australia in the past few weeks and months, and we hope that the Instagram House of Representatives can provide our resources and support to brands of all sizes.

She said: "The Instagram House is a place to discover how the Australian community, creators and brands use Instagram to communicate because we have taken steps to get out of the COVID-19 crisis."

The release of Instagram House is before Facebook's global release of Facebook and Instagram Shops, and it will be promoted globally in the next few months.

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