What's in the logo? If you are a traditional Italian brand like Furla, then many things want to reassess your position in the market. Although most brands may look outward for inspiration, Furla conducted an investigation within the company and found the answer.
Furla puts a perfect symbol on a symbol that represents your company's point of view-the arch. "There is an arch at the entrance of Fondazione Furla. This is a symbolic point of view. You enter a new world, enter the world of Furla, all inclusive, Furla loves you," Alberto Camerlengo, the brand's CEO, told Bazaar.com. Milan Fashion Week Spring 2020 speech.
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Starting with the current spring 2020 collection, you will find this new logo in Furla's accessories collection. The arched symbol serves as a closure for its most famous styles, such as handbags, messenger bags, saddle bags, etc. In terms of color, they are suitable for everyone, whether you like the lining of black or cognac or the typical spring shades of pink. The spring 2020 series will also provide printed accessories with flowers and links.
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Inclusiveness is once again the touchstone of the brand. Giovanna Furlanetto, President of Furla, said: "The arch is timeless and has no gender details. It is modern, very smart, and at the same time very wearable." "Our customers are between 20-35 years old. Very young, but even teenagers buy our products. Its purpose is to meet the needs of every goal, no matter who you are or your social status. We accept the broadest goals."
While embracing diverse customers is important, it is also important to attract the attention of those customers in the digital age. The leaders of Fula have not lost the importance and relentless pace of the Internet. Furlanetto explained: "We have gone through the entire process and renewed ourselves according to the years we live in." "At some point, our collection was distributed to 46 stores on Saks Fifth Avenue in the United States, which are department stores. It’s a good time, but it’s a digital age. The brand’s acceptance store is becoming more and more like a showroom, and customers may browse products in physical stores, and they may eventually buy goods online. They even shop in stores An application has been developed in order to allow customers to order exactly what they need. "The times have changed and the company has survived for more than 90 years in this rapidly changing world-this is a miracle. Therefore, we have been reinvesting in the company. Said Furlanetto.
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They also embrace the digital age and know that connecting with customers through social media is priceless. "Social media is an opportunity to stay in touch with our customers. We have 1.6 million Instagram followers and we will interact with them as much as possible. We are very satisfied with the community and we will work with them as much as possible. This is The opportunity to learn what they want."
What is their greatest wish? "Novel," Furla said, Furla continues to provide novelty.
Buy Furla 2019 autumn and winter series now on furlla.com.
Furlas Alberto Camerlengo on brand success – Italian spirit and millennial target audience In extending the scope of brand knowledge features to consumers’ fluency and flexibility, the two components of creative divergence have been incorporated into today’s global intellectual property business structure, and we have reason to believe that these knowledge features Temperament related traits. What I mean by flexibility is the ability to produce highly varying and qualitatively different ideas. Fluency refers to tools that generate a large number of related ideas. Upon closer inspection, I found that these two characteristics share certain characteristics in terms of consumer-brand interaction. furla sale Therefore, transitional mobility is considered to be the ability to fully switch from one reaction to another as quickly as possible in response to changes in consumer tastes and purchasing methods. One might think that products that score high on the ability level w...
Furla reshapes the next generation of brands Italian iconic brand reinvents the classics. furla sale furla sale furla sale furla sale What's in the logo? If you are an Italian traditional brand like Furla, then many things want to reassess your position in the market. Although most brands may look outside for inspiration, Furla conducted a survey inside the company and found the answer. Furla puts a perfect symbol on a symbol that represents the view of your company - the arch. “There is an archway at the entrance to Fondazione Furla. This is a symbolic point of view. You enter a new world and enter the world of Furla, all-inclusive, Furla loves you,” Alberto Camerlengo, CEO of the brand, told Furlasale in their interview. Com. Milan Fashion Week 2020 spring speech. Starting with the current Spring 2020 collection, you will find this new logo in Furla's range of accessories. The arched symbol is closed as its most famous style, such as handbags, cross...
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