Italian leather company Furla launched a new modern logo and its latest 20 spring/summer collections during Milan Fashion Week.
The new logo marks a new chapter in the long history of this Italian handbag company. In the spirit of its founder, the Italian tradition of more than 90 years, it has always been forward-looking, so the logo has been refreshed.
The logo is inspired by the architectural style of the Fondazione Furla arch, reminiscent of Bologna’s world-famous Portici. It says that the logo represents openness, tolerance, joy, creativity and enthusiasm: the brand value of Furla.
In the speech of the theme of #Furlaillusions in Milan Fashion Week in spring and summer 2020, Furla chose one of Milan's historic palaces, Isimbardi Palace, where there are murals of Tiepolo and Morazzone and Hayez's paintings. The demonstration was transformed throughout the Palazzo Isimbardi and took inspiration from the new range of architecture. Themed with several rooms to show different design inspirations: a striped room, all with striking graphics and bright colors; a black and white room, a simple and elegant two-color room, including sitting on the Egg chair of the 1970s Model; painted room with surreal patterns; mirror room, illusion, infinite magnolia field; chain room, a vinyl corridor, curved lights, all white.
SS20 series
Furla's latest collection is inspired by Italian craftsmanship and contemporary beauty. The elegant and refined collection is decorated with modern styles and “fluffy” colors: classic black and white with apricot and peach, cognac, brandy and burgundy, and pink/white/black floral print designs, reminiscent of the 1960s.
Highlights of the new series include Furla 1927, Furla pillows and Furla Piper.
furla sale
The Furla 1927 handbag presents rainbow-like colors, fully reflecting the contemporary style in design. This is the first handbag, which includes the new Furla arch as a structural element, highlighting the brand identity. It represents heritage, identity and craftsmanship. The Furla pillow is a variant of Furla 1927. The Furla 1927 is a messenger bag made of ultra-soft nappa leather, with delicate soft tones and side gussets, which can increase the capacity of the bag. Furla Piper bags symbolize time and space: they rethink the iconic and well-loved Furla style, adding new font logos and metal lock details.
Furla will exhibit at Bay 2 Bay Village, TFWA, Cannes
Furlas Alberto Camerlengo on brand success – Italian spirit and millennial target audience In extending the scope of brand knowledge features to consumers’ fluency and flexibility, the two components of creative divergence have been incorporated into today’s global intellectual property business structure, and we have reason to believe that these knowledge features Temperament related traits. What I mean by flexibility is the ability to produce highly varying and qualitatively different ideas. Fluency refers to tools that generate a large number of related ideas. Upon closer inspection, I found that these two characteristics share certain characteristics in terms of consumer-brand interaction. furla sale Therefore, transitional mobility is considered to be the ability to fully switch from one reaction to another as quickly as possible in response to changes in consumer tastes and purchasing methods. One might think that products that score high on the ability level w...
Furla reshapes the next generation of brands Italian iconic brand reinvents the classics. furla sale furla sale furla sale furla sale What's in the logo? If you are an Italian traditional brand like Furla, then many things want to reassess your position in the market. Although most brands may look outside for inspiration, Furla conducted a survey inside the company and found the answer. Furla puts a perfect symbol on a symbol that represents the view of your company - the arch. “There is an archway at the entrance to Fondazione Furla. This is a symbolic point of view. You enter a new world and enter the world of Furla, all-inclusive, Furla loves you,” Alberto Camerlengo, CEO of the brand, told Furlasale in their interview. Com. Milan Fashion Week 2020 spring speech. Starting with the current Spring 2020 collection, you will find this new logo in Furla's range of accessories. The arched symbol is closed as its most famous style, such as handbags, cross...
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