Furla has a new handbag market moment

Furla has a new handbag market moment




There are two styles of the new shape.











circle it. Furla launched a new iconic Metropolitan handbag series, and added a round shape.

Founded by Aldo Furlanetto, an Italian accessories brand with a long history of accessories, this urban series is regarded as a classic with a box shape. The brand was introduced in the autumn 2014 series. Over the years, the brand has reshaped the image of the metropolis with various colors, proportions and embellishments, including multiple capsule series, for example, to commemorate the brand’s 90th anniversary in 2017 Limited edition series.

Giovanna Furlanetto, President of Furla, said: "Since its inception, Furla Metropolis has been an iconic bag." "From that moment on, Furla Metropolis can be updated quarter by quarter, constantly changing the skin, while maintaining the typical Italian brand with a long history. High inheritance. We hope to provide a horizontal product that can accompany women at all times of the day."

The new round version is made of leather and has tone-closed details. There are two versions-one with a shoulder strap, which costs $328, and one with a top handle, which costs $428. In addition, the accessories brand also launched a cross-body phone case for $228.

Furla has 523 stores worldwide, and according to the brand, its online sales increased 43% last year.

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