The Italian light luxury brand Furla, which is about to usher in its 90th anniversary, naturally has a commemorative birthday series on such an important anniversary.
Just during Milan Fashion Week 2017, it raided the streets of Milan and held a flash show advocated by Furla. It is hoped that through this form, while showing Italian elegance, it will completely release the unrestrainedness and fun of youth.
The charming performance of this group of swing dancers attracted the attention of most fashionable youths, and the models wearing Furla sneakers and carrying new Furla handbags are also to pay tribute to the 90th anniversary of the brand.
This new handbag is also a unique entry point that Furla found in planning this series: in 90 years, nine style elements were extracted as inspiration for the design of nine handbags.
From the Charleston dance in the 1920s, the jazz in the 1930s, to the futuristic technology style in 2000, the entire 90-year historical map will be presented on Furla handbags and flips.
urla Metroplis
The new product memory bag selected Furla's popular Metroplis chain handbag as a sample, and the nine designs used the most symbolic style elements of nine eras. To put it more bluntly, it should be called the music style. Only through the different interpretations of the ICONs in each era can the fashion symbol of each era be achieved.
This series of Furla handbags are also marked with numbers such as 20, 30, etc., respectively indicating the age of each handbag style.
This is an era of Charleston dance and decorative arts, as romantic as Francis Scott Fitzgerald’s masterpiece The Great Gatsby. Furla is made of crystal material and has Art Deco patterns on the bags.
1930s JAZZ
The 1930s was an era of jazz, and it was also a time full of charm. The handbag flap is made of tortoiseshell PVC, ivory mink leather, and the white inscription "30" is laser engraved on the black label, with a sharp contrast.
1940s SWING
In the 1940s, when swing dance flourished, petals and ruby plaids on the handbag reflected the crazy rhythm and bright and hot music in the dance. The number "40" printed on the leather frills reminds people of the poster girls that were seen throughout the decade.
1950s ROCK & ROLL
The pink and turquoise flip cover of the handbag, plus the design of colorful reflective leather, and the decorative details of the light gold number "50" and the five-pointed star, all indirectly show the era of rock music.
1960s BEAT
In the 1960s, jukeboxes became the most popular items. The flip of the handbag was designed directly as a record player resting on the faded British flag. The agate black on the printed background, the long studs at the position of the volume button, and the "1960" in the center of the record, there is no sound here.
1970s DISCO
This should be the era of the disco revolution, in just 10 years, a new underground culture was born. The glittering fabrics, the wings and mirrors of the disco ball on the ceiling of the nightclub seem more weird than science fiction.
1980s PUNK
The heart-shaped handbag flip is paired with safety pins, studs and denim. The bold "Furla 80" has to be said that fashion is also a challenge. Shout out: "Long live punk"!
1990s HIP HOP TECHNO
The post-90s era, an era full of hip-hop music, was the time when rap art and "Gunster rap" styles were born, and it was also an era of extravagant and endless "pearlless treasure". The flap of the handbag is made of suede, decorated with agate and orange rubber hot glue strips.
2000s
Furla’s time and space journey ends in the “millennial generation”: ten years of technology fly-by, silver leather, the handbag is designed as a robot, and it is again represented by the number 20, which is perfect with the Furla time and space journey that began in the 1920s Perfect integration.
While Furla's birthday plan fits the theme, it also firmly grasps consumers of different ages. This 90th anniversary limited edition birthday series will be on sale in both physical and online stores starting in May 2017.
Founded in 1927, Italy has a long history of leather products brands, known for high-quality women's handbags and leather products, known for its simple lines and clever color performance.
Furla (Furla) founded the company in 1927, the family founder Mr. Furlanetto, earlier operating leather accessories. In 1980, the Furla brand was formally established.
The gentle and elegant design has always been popular with ladies. Other fine items including wallets, watches, jewellery, etc. are all women's eagerly sought targets every season.
FURLA's unique personality is expressed in its rich colors and styles. The design idea is taken from the natural scenery of Italy, such as the beach with clear water and clear sand, the sailboat on the blue waves, the green olive garden and the flowers of the four seasons, which is full of charming Southern European style. It does not have an exaggerated trademark, and expresses the young and lively, pretty and confident material of ladies with simple lines and clever colors. Furla has branches in Italy, Japan, the United States, France, Spain, Hong Kong, China, China, the United Kingdom, Australia and Germany.
FURLA uses raw materials and color contrast to release charm and create inspiration ideology. The latest design direction reflects the elegant, worldly and active side. The colors are criss-crossing and linger in the intoxicating cheese tones, including lemon, emerald green, sky blue, sea blue, pink, purple, halo, bright white, crimson and beige.
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