Furla will highlight its 2020 Spring/Summer collection at this year's TFWA World Expo
Furla says the collection features the brand's new arch logo, introducing “Furla New World” and opening a new chapter in the long history of the Italian company.
Inspired by the arches of the building, the logo is reminiscent of the arches of Bologna's famous Portici and Fondazione Furla. According to Furla, this emphasizes the brand's open, inclusive, joyful, creative and passionate values.
On September 18th, Furla's Spring/Summer 2020 collection was exhibited at Palazzo Isimbardi, one of Milan's historic palaces. The event attracted international media coverage, including celebrities and influencers such as Italian singer Levante. Italian actress Miriam Leone, Alice Pagani, Matilda De Angelis and Chiara Baschetti; Spanish actress Maggie Civantos; and Sumire, Mr. Bags, Chen Yuqi, Zhang Jianing, Nikki Min, Ava Foo, Faye Tsui and Kiwi Lee.
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Furla describes the S / S series as an "elegant and refined" collection of shapes and colors that combines Italian craftsmanship with contemporary aesthetics. It has classic black and white, apricot and peach, cognac and burgundy style, and pink/white/black floral patterns, reminiscent of the 1960s.
Highlights include Furla 1927, Furla Pillows and Furla Piper.
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“Requirements” The Furla 1927 Tote is the first structural element to emphasize the arch as a brand identity. The Furla pillow is a variant of the Furla 1927, a messenger bag made of soft Napa leather with soft tones and side gussets to increase the capacity of the bag.
Furla Piper has a new font logo and a twist-lock metal detail shaped like a bow. The bag is made from Ares calfskin and comes in three shapes (dome, belt pocket, backpack) and light colour.
Furlas Alberto Camerlengo on brand success – Italian spirit and millennial target audience In extending the scope of brand knowledge features to consumers’ fluency and flexibility, the two components of creative divergence have been incorporated into today’s global intellectual property business structure, and we have reason to believe that these knowledge features Temperament related traits. What I mean by flexibility is the ability to produce highly varying and qualitatively different ideas. Fluency refers to tools that generate a large number of related ideas. Upon closer inspection, I found that these two characteristics share certain characteristics in terms of consumer-brand interaction. furla sale Therefore, transitional mobility is considered to be the ability to fully switch from one reaction to another as quickly as possible in response to changes in consumer tastes and purchasing methods. One might think that products that score high on the ability level w...
Furla reshapes the next generation of brands Italian iconic brand reinvents the classics. furla sale furla sale furla sale furla sale What's in the logo? If you are an Italian traditional brand like Furla, then many things want to reassess your position in the market. Although most brands may look outside for inspiration, Furla conducted a survey inside the company and found the answer. Furla puts a perfect symbol on a symbol that represents the view of your company - the arch. “There is an archway at the entrance to Fondazione Furla. This is a symbolic point of view. You enter a new world and enter the world of Furla, all-inclusive, Furla loves you,” Alberto Camerlengo, CEO of the brand, told Furlasale in their interview. Com. Milan Fashion Week 2020 spring speech. Starting with the current Spring 2020 collection, you will find this new logo in Furla's range of accessories. The arched symbol is closed as its most famous style, such as handbags, cross...
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